Rob Fontano, Internet Sales Director of John Marazzi Nissan, explains how Marazzi Motors have successfully leveraged online reviews - good and bad - to give credibility to their dealership. "Dealer reviews represent an online scorecard, as people believe not only what they hear from peers by word-of-mouth, but also what they read. They add credibility to your business and provide added recognition for our dealerships and staff members,” Fontano said.
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